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Employees in banking and finance are particularly concerned about being replaced by innovative technology The majority of Russians believe the world will be dependent on artificial intelligence (AI) in the near future, while 39% fear their jobs could be replaced by the technology, a survey by VTB bank has found.

In 2023, a whopping 23% of advertisers in Russia utilized influencer marketing. This year, the number of advertisers using this strategy will skyrocket, with 33% planning to jump on board. By 2024, this segment will reach a 50-billion-ruble milestone, fueled by the growing interest in collaboration with bloggers and the increased effectiveness of such campaigns.