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In 2023, a whopping 23% of advertisers in Russia utilized influencer marketing. This year, the number of advertisers using this strategy will skyrocket, with 33% planning to jump on board. By 2024, this segment will reach a 50-billion-ruble milestone, fueled by the growing interest in collaboration with bloggers and the increased effectiveness of such campaigns.

Ukrainian Foreign Minister Dmitry Kuleba has said this was the message he relayed to American counterpart Antony Blinken Ukraine does not have a ‘Plan B’ for the conflict with Russia if the US Congress refuses to approve more military aid for Kiev, Foreign Minister Dmitry Kuleba has said.