Advertising special projects are an opportunity for tourism brands to do something beyond the usual scope of marketing activities and stand out from the rest of the travel market players. In fact, we classify as special projects everything that goes beyond standard media formats and interactively presents information: games, tests, quests, etc. In this article,…

The challenge format turned out to be the most popular way to attract the audience to the interaction. [embedded content] TikTok For Business marketing platform summed up the results of 2021 and collected case studies of companies that launched new trends and opened up additional opportunities for business promotion on the platform. Brand campaigns are…

When promoting a brand name in the Russian market, foreign brands face a lot of questions: And many more. There is much to be discussed on the issue, but, as the saying goes, a picture is worth a thousand words. RMAA Agency experts presented a list of the most memorable advert videos in the Russian…