Two decades on from its emergence as a marketing ploy, the concept has enjoyed an unlikely upturn By Fyodor Lukyanov, the editor-in-chief of Russia in Global Affairs, chairman of the Presidium of the Council on Foreign and Defense Policy, and research director of the Valdai International Discussion Club.

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The Tesla and Twitter owner appeared to agree with an article alleging that Kiev’s attempts to reclaim lost territory are failing Tesla and Twitter CEO Elon Musk has endorsed an article by investor and entrepreneur David Sacks arguing that Ukraine’s military push against Russia is faltering.