Internet-marketing has been a driver for online sales since its appearance, including pharmaceutical products. According to eMarketer, the growth of the eCommerce pharmaceutical industry in 2020 was already more than 14% on a world-wide scale (the second place in terms of growth after computer products and consumer electronics, which reached an indicator of 18% each).
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It is wrong to think that the main task of Internet marketing is only the launch of advertising campaigns. In fact, it combines many objectives, including dealing with brand reputation. Which also comprises several important tasks related to work on ORM (Online Reputation Management) and SERM (Search Engine Reputation Management).
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