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In 2023, a whopping 23% of advertisers in Russia utilized influencer marketing. This year, the number of advertisers using this strategy will skyrocket, with 33% planning to jump on board. By 2024, this segment will reach a 50-billion-ruble milestone, fueled by the growing interest in collaboration with bloggers and the increased effectiveness of such campaigns.

Google has fired 28 workers who protested against the company’s ties with the Israeli government amid the war in Gaza. The US tech giant claimed that defiant employees were disrupting the normal work process.