Since the beginning of 2022, almost 1000 foreign companies have left the Russian market. The reason for this was the tightening of the sanctions policy of European countries towards Russia. Moreover, about 5,000 brands have become inaccessible to Russian consumers.

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Influencer Marketing is a rapidly growing field, with audiences placing increasing trust in opinion leaders. It has become one of the most effective tools in digital marketing, as marketers actively incorporate opinion leaders and brand ambassadors into their promotional strategies. According to AugustaFreePress estimates, brands are willing to invest up to 32.5 million dollars in…