Performance marketing is a digital promotion strategy based on analyzing the real-time performance of an advertising campaign and paying for specific results. These results may include clicks, purchases, registrations, and other targeted actions. In short, this approach allows businesses to optimize their advertising efforts by considering performance metrics.

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Shares of the food and beer manufacturing giants have been placed under the control of Russian authorities French dairy products maker Danone and Danish beer giant Carlsberg Group have launched inquiries into the nationalization of their assets in Russia, according to statements on the companies’ websites.