Your conversion rate isn’t what you think it is. Learn how you can use micro metrics to identify bad data and optimize your B2B lead generation campaigns.

The summer is often quieter for many marketers, so it’s the ideal time to catch up on essential reading. Marketers from Direct Line Group, Zoopla and Nationwide give their recommendations.

Parts of Seven Mile Beach have disappeared in the aftermath of a series of storms, sparking concern about the long-term future of Cayman’s greatest natural asset.