[unable to retrieve full-text content]

In 2023, a whopping 23% of advertisers in Russia utilized influencer marketing. This year, the number of advertisers using this strategy will skyrocket, with 33% planning to jump on board. By 2024, this segment will reach a 50-billion-ruble milestone, fueled by the growing interest in collaboration with bloggers and the increased effectiveness of such campaigns.

European energy traders are still among Moscow’s biggest buyers of refined oil products, according to customs data Two of the world’s major energy traders, Vitol and Gunvor, remain significant buyers of refined oil from Russia despite their pledge to reduce business with the sanctions-hit country, the Financial Times reported on Tuesday.