Against the backdrop of dynamic change in 2022-2023, the Russian market has adapted to new formats and the demands of buyer audiences. In 2024, this metamorphosis will continue, combining the unique features of the region with global digital marketing trends.
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The beginning of 2022 for the VKontakte social network can be described as a good time to attract new users and advertisers. This is muchly related not only to the exit of foreign services from the market, thanks to which the Russian audience “switched” to domestic social platforms. As well, VK developers (a holding company…
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