Marketing Trends: Insights into Russian Market Adaptations and Global Influences

Against the backdrop of dynamic change in 2022-2023, the Russian market has adapted to new formats and the demands of buyer audiences. In 2024, this metamorphosis will continue, combining the unique features of the region with global digital marketing trends.

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VKontakte 2022. New Advertising Tools for Promotion on the Russian Market

The beginning of 2022 for the VKontakte social network can be described as a good time to attract new users and advertisers. This is muchly related not only to the exit of foreign services from the market, thanks to which the Russian audience “switched” to domestic social platforms. As well, VK developers (a holding company…

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Biden offers talks with Russia

China should also engage in negotiations on a new nuclear arms control treaty, US President Joe Biden said Washington has expressed its readiness to negotiate “a new arms control framework” with Russia to potentially replace the landmark New START, or Strategic Arms Reduction Treaty. US President Joe Biden made the remarks on Monday in a…

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