Since the beginning of 2022, almost 1000 foreign companies have left the Russian market. The reason for this was the tightening of the sanctions policy of European countries towards Russia. Moreover, about 5,000 brands have become inaccessible to Russian consumers.

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The advertising market in Russia has always shown a tendency to stable development. This was stipulated by many factors, including: the presence of large manufacturing companies in the Russian Federation with large media budgets, appearance of new brands (including domestic ones), a more structured approach to product promotion and the introduction of new technologies, development…